the face behind the brand - MEET ARIEL

suppp guys, i’m ariel 🤙🏼
the owner/creator behind @199collective

this has been a dream of mine for as long as i can remember, and this brand is a direct reflection of who i am. i’m the definition of 𝘺𝘢𝘭𝘭𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘷𝘦 - give me all the 2000s emo, country, dirt tracks, and classic cars. that’s why you’ll see so much of that influence woven into 199. Jesus will always come first because He completely changed my life. when i was at my lowest and felt the most broken, Luke 15:4 became personal to me when i realized, I am the one He left the 99 for. i was never too far gone, and now i’m living in His grace. that’s the heart behind 199, and i pray this brand is more than clothes. i hope it’s a reminder that ɴᴏ ᴏɴᴇ ɪꜱ ᴇᴠᴇʀ ᴛᴏᴏ ꜰᴀʀ ɢᴏɴᴇ.

i built this for the girls who never really fit one label. the half tomboy, half girly girls. the ones who love oversized tees just as much as getting dressed up. as a mom, i wanted pieces that actually work for real life without losing your style. if you’re here, thanks for rocking with me from day one. i’m stoked you’re here.

𝘄𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝟭𝟵𝟵.